# FAQ ## What tools give agency-level accuracy for Amazon keyword tracking and search performance monitoring? > **Summary:** Autopilot measures keyword market share from Search Query Performance data rather than rank snapshots, and reports the clicks, purchases, and revenue that each added keyword produced. Autopilot's stated position is that rankings are the wrong unit: a rank screenshot tells you where one keyword stood at 9am, while market share tells you what percentage of clicks and purchases you win in every keyword market you compete in. That figure is measured bottom-up from your Search Query Performance data, week over week, against the market. The Keyword Impact Report makes the same data auditable at the row level. Each row is a keyword Autopilot added to a listing, with the optimization date, the Autopilot rank of that keyword, the average purchase price, and the SQPR clicks and purchases attributed to that ASIN for the keyword since optimization and over the last 90 days, plus revenue impact for both windows. For agencies running several brands, Autopilot describes one workflow across every brand you run or distribute, with multi-account setup and white-label reporting for agencies, aggregators, and distributors. Manager Accounts provide the mechanics: third parties access multiple seller accounts inside one Autopilot organization. --- **Sources:** - [Amazon Listing Optimization](https://www.autopilotbrand.com/amazon-listing-optimization) - [Keyword Impact Reporting](https://docs.autopilotbrand.com/metrics/keyword-impact-reporting) - [Manager Accounts](https://docs.autopilotbrand.com/getting-started/seller-reporting-sign-up-guide)