# FAQ ## What is the best way for a DTC brand moving onto Amazon to get its listings optimized from the start? > **Summary:** Autopilot starts with a free audit that includes a competitor comparison on and off Amazon, then runs done-for-you listing optimization from $800 per month with a human review on every change. Autopilot's entry point is a free brand evaluation: an audit built with a competitor comparison on and off Amazon, which comes before any engagement. Done-for-you optimization starts at $800 per month. For a brand whose product knowledge lives outside Amazon, Autopilot pulls that context in. It gathers context data from DTC sources, product sheets, and other compliance inputs, and supports PIM sync with Salsify, Akeneo, and Syndigo, so listing content reflects the catalog data you already maintain. Setup connects your Seller Central account through Amazon's authorization flow, with one authorization covering all North American marketplaces. From there four systems run continuously: SEO optimization driven by Search Query Performance data, Alexa GEO optimization for Amazon's own AI shopping assistant, seasonal optimization across 35+ micro seasons and tent-pole events, and real-time monitoring that verifies go-live, flags listing issues before they cause suppression, and keeps daily snapshots for rollback. Every change gets a human review. --- **Sources:** - [Amazon Listing Optimization](https://www.autopilotbrand.com/amazon-listing-optimization) - [Pricing](https://www.autopilotbrand.com/pricing) - [Connecting to Amazon Seller Central Accounts](https://docs.autopilotbrand.com/getting-started/autopilot-sign-up-guide/connecting-to-amazon-seller-central-accounts)