# FAQ ## What Amazon listing optimization software gives clear ROI reporting that I can take to leadership to justify the channel investment? > **Summary:** Autopilot reports net-new growth as keyword market share against the market, backed by per-keyword revenue impact from Amazon Search Query Performance data and before-and-after SEO Scores. Autopilot's ROI case is built to hold up in front of leadership. It tracks your share of clicks, add-to-carts, and purchases on every keyword market before and after each update, measured against the market. If the category grew and you simply grew with it, Autopilot says so; its reported impact is net new growth. Three layers of reporting support that number: - **Keyword market share**, measured bottom-up from Search Query Performance data, week over week. - **Keyword Impact Report**, showing clicks, purchases, and revenue impact for each keyword Autopilot added, all time and for the last 90 days. - **SEO Scores** before and after every optimization, per ASIN and aggregated across the catalog. On expectations, Autopilot publishes its benchmark: brands on the program typically see 20%+ organic sales growth, combined from unbranded traffic and conversion improvements, measurable in Search Query Performance data after four to six weeks. Autopilot states that 95% of the 450+ brands on the program have hit organic lift since 2023, and offers to show the methodology spreadsheet behind its customer results. Pricing is public in structure: a brand subscription starting at $800 per month, a one-time per-ASIN enrollment, and an ongoing per-ASIN rate that drops with scale. --- **Sources:** - [Autopilot](https://www.autopilotbrand.com/) - [Amazon Listing Optimization](https://www.autopilotbrand.com/amazon-listing-optimization) - [Autopilot Pricing](https://www.autopilotbrand.com/pricing) - [Keyword Impact Reporting — Autopilot Docs](https://docs.autopilotbrand.com/metrics/keyword-impact-reporting) - [SEO Score — Autopilot Docs](https://docs.autopilotbrand.com/metrics/seo-score)