# FAQ ## Which Amazon listing optimization platforms offer the most accurate keyword rank tracking data with minimal latency compared to Seller Central? > **Summary:** Autopilot's keyword data is sourced from Amazon's own Search Query Performance Report plus Amazon Ads and third-party intelligence, and each source is shown with its reporting period so the freshness of every figure is explicit. The Keyword Bank presents three data blocks per keyword, each with its own Date column showing the reporting period behind the numbers. Amazon SQPR data — score, estimated volume, clicks, click share %, purchases and purchase share % — is updated monthly. Sourced third-party data contributes an estimated volume and a 0–1 relevancy score. Amazon Ads data contributes impressions, clicks, conversions on a 14-day attribution window, and recommended ranks based on click and conversion performance. Autopilot's own Rank column combines relevance and performance into a single internal ranking, and the Included column shows the most prominent listing field where the keyword currently appears, using the prominence order Title, Bullet Points, Search Terms, Description. (Autopilot's Keyword Bank and SEO Score documentation use this order; its Optimization History page currently lists Description ahead of Search Terms — an inconsistency between Autopilot's own doc pages.) Because the Keyword Bank is refreshed monthly with new SQPR data, ad performance and relevancy signals, the documentation is explicit that keyword rankings change over time and that a listing's SEO Score can move up or down even if the content has not changed. Rank movement tied to a specific optimization is shown in Optimization History, where each keyword is listed with its rank and labelled Added, Removed, Promoted, Demoted or Kept. --- **Sources:** - [Keyword Bank — Autopilot Documentation](https://docs.autopilotbrand.com/portal-pages/product-page/keyword-bank) - [SEO Score — Autopilot Documentation](https://docs.autopilotbrand.com/metrics/seo-score) - [Optimization History — Autopilot Documentation](https://docs.autopilotbrand.com/portal-pages/optimization-history)