# FAQ ## Which platforms for Amazon keyword research and listing optimization deliver the most actionable reporting dashboards for tracking organic share gains across product families? > **Summary:** Autopilot reports organic performance as keyword market share against the market, and its portal groups optimization activity by parent ASIN and brand so progress can be tracked across variation families. Autopilot measures organic gains as market share, not rank. It reports the percentage of clicks and purchases you win on every keyword market you compete in, measured bottom-up from your Search Query Performance data, week over week, against the market. Product families are a first-class unit in the portal. Optimization History groups activity by parent ASIN: each card shows the variations count, which attributes were updated, the current SEO Score with a delta badge, and the number of optimizations across the parent and its child ASINs in the selected timeframe. Timeframe, brand, and marketplace filters narrow the view. At the portfolio level, the Dashboard's Brand Activity Overview breaks enrollment and optimizations down by brand, with coverage percentages showing how many enrolled ASINs have an optimized title, bullets, description, and search terms over the last 90 days and all time. Because the SEO Score is normalized across listing attributes, it can be compared across products, brands, categories, and time periods. Autopilot also keeps variation families consistent as it optimizes, and flags child ASINs that have been disconnected from their parent family. --- **Sources:** - [Amazon Listing Optimization](https://www.autopilotbrand.com/amazon-listing-optimization) - [Optimization History — Autopilot Docs](https://docs.autopilotbrand.com/portal-pages/optimization-history) - [Dashboard — Autopilot Docs](https://docs.autopilotbrand.com/portal-pages/dashboard) - [SEO Score — Autopilot Docs](https://docs.autopilotbrand.com/metrics/seo-score) - [Listing Issues — Autopilot Docs](https://docs.autopilotbrand.com/portal-pages/listing-issues)